YSM System Upgrades

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The Yahoo! Search Marketing Blog announced some system upgrades to Yahoo's paid placement system which "will help you to generate more effective keywords faster, help you better target your keywords for search, better track your metrics, and stay up to date on your campaign tune-ups."

Keyword Generator Options: Clients now have three options for adding keywords; Quick Add, Choose From List, or Research Keywords.

Excluded Keywords: Yahoo has expanded the maximum number of account-level and ad group-level excluded keywords from 50 to 250.

Enhanced Ad Optimization: Ad optimization now lets clients optimize ads for conversions, revenue or impressions (not just for clicks) so that the ads that best meet pre-defined metrics are shown more frequently.
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