Web Services Integrating Google Analytics

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The past few days I've seen a number of statements from companies announcing that they have integrated Google Analytics into their service offerings. Today's morning wire featured StreamSend, an email marketing solutions provider which announced Google Analytics integration functionality, enabling customers to gain access to advanced campaign tracking and data analysis features. MailChimp, another email service provider also added Google Analytics tracking for client email campaigns. They are not the only ones however. 

LivePerson, the popular provider of online engagement solutions announced this week that it too has integrated its live chat technology with the Google Analytics reporting platform. LivePerson clients will be able to pinpoint which keywords and marketing campaings drive visitors to chat and inevitably towards conversion. The reports that will be accessible include:

  • Map Overlay Report: Displays volume and quality metrics of live chat interactions by geographic region
  • Search Engines Report: Reveals the sources and keywords that drive interactive chats (and resulting conversions)
  • Reverse Goal Path Report: Lists the navigation paths that lead to the most chats

“LivePerson’s integration with Google Analytics supplies valuable information and validates that chat helps our company double conversion rates over visitors who don’t chat,” said Francis Bilodeau, Web Project Manager for Drummond Designs. “Instead of having to hypothesize the importance of using LivePerson’s chat technology, Google Analytics gives us concrete evidence of its effectiveness and proves our return on investment.”

 
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