Tracking202 (T202) is a pay-per-click affiliate marketing analytics solutions
offers some interesting features such as keyword cloaking, keyword tracking and
a 'spy view'. The problem with many reporting solutions is that it is not a
simple endeavor. Tracking, monitoring, and determining the ROI on PPC accounts
and individual campaigns is time consuming - especially when you have multiple
accounts running. T202 has a lot of features that will be of interest to
affiliate marketers. The main issues is that most trackers only work with bigger
networks (Google Adwords, Yahoo Search Marketing and MSN Adcenter). With T202,
any network big or small can be tracked and they do it in real time.

Let's take a look at some of those features:
EPC Calculator: Tracking EPC (earnings per click) enables affiliate
marketers to know exactly what they need to bid for a keyword. When you can
adjust bids quickly, you'll get closer to turning a profit on each keyword. T202
provides information on EPC per keyword, text ad, referrer, and even per
account.
Spy View: Real-time reports are often a misnomer in that they are not
really shown in 'real-time', but rather after a short delay because of the
networks proprietary tracking limitations. T202's Spy View let's clients
subscribe to an RSS feed to see actual real-time actions visitors make with ads.
Pretty cool.
Keyword Cloaking: T202 gives clients the ability to claok keywords from
advertisers and affiliate networks and in essence protect their intellectual
property.
