Search Engine Roundtable's Barry Schwartz ran a poll in January on
how much Google
Adsense publishers made in 2007. Of the 471 responses, 37% said they make
over $1,000, 25% made over $5,000 and 33% made less than $50.
Many have a great appreciation for Google's Adsense and for good reason - it
works and most are content with the supplemental income it provides. It's hard
to imagine however that using Adsense alone as a means to support your online
affiliate business endeavors will ever yield any noteworthy profits. If you have
a large website with a respectable amount of traffic there is simply no reason
that you should be mixing these offers with Adsense. The reason is that Adsense
is a distraction - and when value is leaked from your website your conversion
rate on traditional offers will suffer.
The Margins Are Too Small With Adsense Alone!
Think of it this way; if you market affiliate programs correctly (design an
attractive website, develop compelling sales copy, network with others, etc.)
you should be getting a conversion rate of between 3-5%. Even if you average a
1-2% conversion rate, you could be making one or two sales which could
mean (depending on the offer) way more than the pennies per click that Adsense
is paying out. Some people mix both Adsense and a barrage of affiliate programs
together as well with their sites, and that may very well help overall earnings,
but leakage still occurs. The trick is in maximizing your conversion mastering
and really monetizing your existing traffic and audience
Independent providers and large-scale affiliate networks are available in
mass. Commission Junction, LinkConnector, ShareASale - more than could be listed
on one page alone - are legitimate networks and can help affiliates organize and
manage their affiliate marketing efforts. I encourage all WM readers to consider
these options and use Adsense as it was meant - as a supplement to your online
earnings and not as the sole source.