Local.com Enhances Local Promote

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Leading local search engine Local.com announced enhancements to its Local Promote service.

Advertisers are now able to automatically have their business listings submitted to major search engines and offers advanced call tracking to help business owners measure the success of their ad campaigns by linking ads to phone calls that are received. Local.com also unveiled its "Advertise With Us" section which provides local business owners tools to promote their business through local search through a self-serve Ad Center.

Millions of local searches are being conducted online everyday. According to comScore, more than 90% of those searching for local products or services call, contact or visit local merchants, so it’s important for business owners to verify that their business listings are accurate, “said Jennifer Black, Local.com vice president, marketing. “The latest version of Local Promote and our new “Advertise With Us” service makes it easy for local businesses to update their listings, advertise online and reach consumers searching for their products and services.

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