testing video ads in its search results this week - taking a big leap away
from the minimalist approach that made it so popular.
Advertisers will be given the option of running video links under traditional
text advertising available through AdWords. While only a small percentage of
end-users will see the new video ad units, the development clearly indicates
Google's shift towards a more "universal" search system which will combine
multiple sources of information for search results (news, images, local results,
It is expected that Google will show a thumbnail, the duration and rating
next to videos, while providing the option to play the video inline. I have not
been privy to these new video ads on any search results yet (nor has anyone else
as far as I can tell).
In an interview with the
New York Times, Google’s vice president of search products and user
experience, Marissa Mayer, said, "The big insight of Google wasn’t text ads; it
was that the ads should be conducive to the format. We were doing text-based
search that was all textual. Visual ads don’t work in that format. With
universal search, something is getting shaken up a bit on the bottom part of the
page. The ads on the top part of the page should match."
I have not been privy to these new video ads on search results yet (nor has
anyone else as far as I can tell).