Interested in how Microsoft's mail filters work? If you're involved in the
creation or delivery of email for your online enterprise you certainly should
be. If you'd like to keep your email out of the junkbox and deliverability
rates high, there is a list of stop words and phrases available from Microsoft which are
broken down into two categories - "junk email" and "adult content filter". Most
will be able to guess on those emails which trigger the adult content filter,
but the terminology which could relegate your finely crafted email to users junk
folders are a little less obvious. See the entire list here; a short list is below. There
are more than could be listed quickly so it's worth a look to ensure you are not
in violation of Microsoft's email standards and general best practices.
Junk Email Filter Stop Words/Phrases at Microsoft:
- First eight characters of "From" are digits
- Subject contains "advertisement"
- Body contains "money back," "cards accepted," "removal instructions," or