Email solutions provider Campaigner announced this week the launch of Workflows, a new feature of its CampaignerPro V2.0. The feature will enable marketers to develop and deliver emails to customers based on a specified time, date, event or action. Coupled with the solutions' existing segmentation and dynamic content features, CampaignerPro is certainly a solution to consider if your focus is on executive sophisticated and successful email campaigns. The list of clients using the offering is impressive to say the least. Companies such as LinkedIn, Nokia, and TransAmerica just to name a few are using Campaigner.

Workflows enables users to program automated emails with drag-and-drop tools that create a virtual flowchart for visualizing and mapping out elements of the campaign, including:

• The event, action or specified time that initiates the sending of an email
• Filters to include or exclude contacts
• Timer delays for scheduling and initiating message delivery
• Post-condition setting to assign value fields for tracking contacts

 “The launch of Workflows helps marketers realize even higher response rates as it allows our customers to design more targeted, timely and relevant campaigns,” said Frank Tersigni, Campaigner’s CEO. “With the evolution of email marketing, relying solely on opt-in is not enough. Today’s marketers require enhanced direct customer relationships with improved marketing program performance and returns. Campaigner designed Workflows to help our customers reach this level of email marketing sophistication with easy-to-use tools and services.”