Online reputation management software Trackur launched today. The service will allow users to monitor social media, webblogs and news sites for predefined keywords or phrases (company name, product name, brand name, etc.). The service is designed for those that do not have the time, or skills, to set up their own reputation monitoring system, but could prove to be very helpful for serious bloggers and marketers looking to keep their fingers on the pulse of what's happening on the Web in relation to their brand or a topic of interest.

As you can imagine, the solution (as I see it) is appropriate more for those that have a greater number of Web mentions and need to keep an eye on what is being said about their brand or the brands and products of their competitors. Case in point, reviewing the thousands of citations for a big brand like Google each day (over 13K results for a search on that brand today) could be quite a time-intensive task. While Trackur lacks the ability to assign value to each source or sort based on community influence, it is a handy way to organize reputation monitoring tasks. Trackur does fortunately feature the ability to filter results and mark "favorites" which helps work your way through the potentially infinite number of results. For example, from the 13K "Google" results, I added "must include: advertising" and "does not include: adsense" and was able to get the number of results down to a manageable 200 hundred items or so. There is also an "advanced search" feature which enables users to search all sources, text only sources or video and image sources only.

There is currently a free, no obligation 14-day trial - while still a little buggy, it's definitely one of the must-tests for this week.