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This week, Website Magazine sent out a survey to our subscribers regarding their
interests in relation to Internet success. I've pulled two questions from that
survey as they provide a lot of insight into what is actually important to the
success of our readers and to the success of their Internet properties in
general
The three most important areas for the websites of Website Magazine readers
to grow and improve were Search Engine Marketing (48%), Website Design (38%) and
Content Management (32.7%). These topics of interest were followed by Online
Advertising (24.7%), Email Marketing (24.4%), Ecommerce (23.1%) and Social
Networking (22.8%). What's left? Quite a bit actually including the mobile Web,
web hosting, online video, Web software and applications and customer service.
Regarding the usefulness of information available in industry publications
like Website Magazine, just over 80% of respondents indicated that Tips for
Successful Websites were very useful, as were Solutions for Enhancing Website
Traffic (74%). 55% indicated that Profiles on Successful People were somewhat
useful as were Briefs on New Technology and Products (49.8%)