Google Analytics announced the launch of two new features - a beta version
of industry benchmarking and a data-sharing settings page.
Industry benchmarking will enable customers to see how their site data
compares to sites in any available industry vertical. Google believes this will
"provide actionable insights by providing context for users to understand how
their site is doing." Sites can also be compared against an industry
vertical different than your own. Why would you want to do that? You
might learn a little more about the seasonal traffic trends of your industry and
the industries that are improving. This could help identify where
cross-promotional opportunities exist that you can capitalize on when your own
or your industry's traffic dips.
Benchmarking will only be available however if you're willing to share
information about your site with the wider Web community - hence the release of
the data-sharing settings page, which allows Google Analytics users to opt in or
out of sharing there data. All data will be anonymous of course (Google
essentially just aggregates the data into industry verticals). Those that
elect to share their data will receive additional features within their accounts
such as the integration of Conversion Optimizer.