||Did you ever hear the phrase "All good things must come to an end?" In the
world of the Web, it could not ring any truer. Aaron Wall of SEObook has a
thought provoking post on the "Social
Media Free For All Frenzy" which got me thinking about - dare I say it - the
inevitable death of social media.
Wall mentions that reciprocal links began to be penalized when there were
tools to automate link exchanges; Web directories and article directories were
punished too when there were to tools to automate submission. Now, there are
thousands of social media sites; demand in essence has met need head on and
there are services which now automate the submission of "social content". Does
this mean the end is near for social media? Perhaps.
It's important to take a step back and realize that the techniques/tactics
that worked for so many interested in building a successful Web business in the
past, still work - sort of. Things have changed. It's less about the number of
keyword-laden articles you write and get posted on the infinite number of
article directories, it's about creating exciting/compelling content and getting
it in front of an audience that wants more of what you're selling. Success on
the Web is less about spending time (or automating) submitting your site to
every two-bit directory, and more about identifying sites which carry the
potential to actually drive traffic and increase your overall exposure. The same
goes for social media - developing a network, and sharing and learning from that community will make you and your Web enterprise stronger over the long term -
stronger than if you were to spam the thousands of social media sites in the
hopes of receiving a handful of visitors alone.
Not engaging in article marketing, directory submissions and social media is
a death knell in and of itself for your Web business. The challenge for those in
pursuit of Web success however is doing it well, not just doing it.