Online Video Down, Yahoo Joins the Party
Posted on 03.17.2008
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New comScore numbers show that U.S. viewers watched less video in January than the previous month, a record-setting December. A total of 9.8 billion videos were watched in January, down from 10.1 billion in December. YouTube led the way, distantly followed by Fox Interactive Media (owned by News Corp and includes video on MySpace) with a 6% share, then Yahoo (3.2%) and Microsoft (2%). comScore found that the average Internet video lasts 2.9 minutes and the avearage onilne video viewer watched 70 videos in January.
So, now that online video is on the decline, Yahoo displays their latest business strategy in their freefall from success - they will start incorporating video into Flickr. As if their newly revamped Yahoo Video wasn't enough, now they will take a site that does one thing remarkably well and turn it into another also-ran. Unless Yahoo has some sort of revolutionary plan to enhance the Web-video viewing experience, the only thing I see resulting from this is an identity crisis at Flickr and perhaps a revolt from current Flickr users.
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