WideMile's Multivariate Optimization Platform
by Administrator
Posted on 03.17.2008
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Widemile announced at SES New York today the beta availability of its
third-generation optimization platform, a browser-based application which helps
online marketers maximize campaign performance by testing and optimizing landing
pages and other web content for higher conversion rates. Twelve partners will
use the new platform on behalf of their clients including Ascentium, Avenue A |
Razorfish, BrandDigital, Closed Loop Marketing, DDB Worldwide, Palazzo
Intercreative, Pop, Portent Interactive, Red Bricks Media, SolutionSet, TMP
Direct, and ZeroDash1.
"After years of intense development, we’re thrilled to now make our
optimization technology and expertise available to leading search and
interactive marketing firms," said Robert Bergquist, Widemile CEO and
President. “Advertisers, big and small, rely on their agencies for online
strategy, creative development, search expertise, media planning, and other
marketing guidance and support. Campaign optimization is highly complementary to
these core agency services. We are working with our partners to spread the use
of optimization and drive improved returns on ad spend and client website
performance.”
Website Magazine contributor Dante Monteverde interviewed
WideMile's Bergquist at Ad:Tech in New York.
Discover the Tactics and Techniques of the Top Digital Enterprises
today in Website Magazine's Special Spring Issue - Web 100.
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