by John Fitzsimmons
Posted on 03.25.2008
A: Most popular videos tend to be much shorter than 10 minutes
52.3% of videos in the all time most popular category were between 3-5 minutes long.
Median length of video clips in study was 2 minutes.
A: The one the fits your topic, but most popular are:
News and Politics
A: Yes! Most videos earn 4+ ratings, and viewers watch rated videos.
Upload during the week
Plan to upload on Wednesday or Thursday
Submit your video between 12p.m. and 1 p.m. in time zone where you want it viewed
Be sure to allow time for YouTube to process the video – don’t expect instant results
A: YouTube displays video at 425 (width) by 355 (height). For best results render as close as you can to this without creating massive files.
One suggestion: Do a promo as your main video on your channel! Offer something!
Your Profile is ‘Your Channel”. Treat it as if you are a TV channel that must build viewers for its shows. Your videos are the shows.
Build a friends network concurrent with posting of first video. These contacts can be anyone familiar or likely to view the videos on YouTube. Keeping recent is important so line the connections up early.
Ask friends to subscribe to your videos and view them – drives most viewed, do it ASAP to drive featured
Subscribe to others’ videos via their channels.
Rate other videos and ask your friends/subscribers to rate yours – to drive top favorites. The votes count in the relevancy algorithm.
Write comments and include notes and links that point to your video if relevant; otherwise it is spam
Join groups that are interested in the topics that are in the videos – there are lots of groups, once in a group use the group to expand the video’s friends and contacts lists.
Next up Hot Tips and Tactics (More notes on the SES NY Universal Search Sessions)
Credits for these notes and for an excellent session on Universal Search are due to Greg Jarboe Search Engine Optimization Public Relations, and Amanda Watlington, Search for Profit. Not enough can be said about how informative this session was and how appreciative the search world is to their efforts.
Dante Monteverde, Website Magazine Contributor is a Search Strategist specializing in Search Engine Optimization. He founded SpiderBait.com in 1996 and has over 10 years of SEO experience. Visit SpiderBait's SEO Expert blog: www.spiderbait.com/seo-expert for more useful resources on a variety of search topics.
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