A stable and reliable e-commerce solution is now a necessity for retailers. So what are you waiting for?

FastCommerce recently launched a product submission service to Google Shopping (formerly Froogle) also known as Google Product Search. Online retailers can post products to the Google catalog and even sell directly through the service via Google Check-out. This could be a good alternative to those not ready to launch a full-scale e-commerce enterprise.

From the release: Google's popularity coupled with the recent addition of its new Shopping tab on the Google homepage, has the effect of driving targeted searches for product directly through Google Shopping. With Google Shopping, shoppers can view multiple listings for a given product and either purchase directly on Google, or proceed directly to the merchant's own web store.

FastCommerce offers integrated Web software that processes orders, tracks inventory and is compatible with large payment services such as Authorize.net. Submitting to Google Product Search costs the online retailer nothing, presenting an exceptional promotional opportunity for small business e-commerce start-ups that cannot afford the sometimes prohibitive cost of running a business alone.