Using Pluck SiteLife, Imaginova launched a new suite of community tools on LiveScience.com, Space.com and Aviation.com that will allow visitors to engage directly with other members and editorial staffers within those communities.

Pluck's SiteLife platform includes community tools that allow readers to comment on and recommend original content such as breaking news and feature articles, videos and images. The new tools also facilitate lively discussions in topical forums and allow users to create persona pages.

“Because of the passionate interests of our intellectually curious audience, social media and community interaction are at the heart of Imaginova’s digital media strategy,” says Dan Stone, President and CEO of Imaginova Corp. “As we continue to expand our offerings, the Pluck reader participation and social networking tools will power stimulating conversations and enable our already devoted audience to become engaged in our dynamic communities.”