Local search and local advertising have been at the forefront of many Web
promotion discussions recently. SuperPages must have heard them loud and clear
as they are now enabling local businesses to interact with their customers and
promote their services through the new "Post a Business Reply"
Anyone (in a perfect world it would be the business owner) can post
replies but they must be logged in to edit those reviews in the future.
Businesses wishing to remain anonymous can reply directly to users through
SuperPages but it will take a few days for the reply to appear. I worry a bit
about the security of it all and how open the system could be to abuse. You must
however give SuperPages a pat on the back for their effort and focus on building
SuperPages Review Listing from an actual user:
Businesses Post Their Reply to Users Through Superpages
In 2007, Superpages.com had 17 million small-to-medium-sized business
listings in the United States, more than 10 million of which featured enhanced
content. Also this past year, Superpages.com saw an increase of more than 2
billion network searches from 2006 to over 4.8 billion network searches.
The success of our enhanced content is one of the
factors distinguishing ourselves from the competition,”
said Robyn Rose, vice president of marketing for Superpages.com.
“Businesses are recognizing the power of user
reviews and actively interacting with their customers.”