"best" day to send press releases but this has not stopped many online
marketers from wondering if one day is better than another.
If you intend to use press releases
as a means to improve search rankings (a respected tactic and one that
I personally approve) then it
should not matter when you distribute a press release. Search engines don't care
if they find content on a Tuesday or a Saturday - the day makes no difference in
There are some things you should know, however, if your aim is to secure
mainstream (or even alternative) media attention. My experience has been that
there are dramatically fewer press releases sent on weekends and at the
beginning (Mondays) and end (Fridays) of the work week. The prevailing
"wisdom" used to be that you never sent a release at the start of the week - but
since everyone seems to be following that rule, if you want your press release
to stand out among the hoards, try sending it on days
with the least activity. I'm in a unique position in that I review
hundreds of releases a day. Case in point - today I scanned over 327 press
releases in my PRWeb RSS folder alone. Had there been, say 127 instead, I may have paid more attention to a few of them.
The most important thing to understand if you're
looking to secure genuine media attention through content distribution of a
press release, is that any day of the business week can work. But it's crucial
to leverage your media relationships and not rely purely on the distribution
power of the news wire you are sending that content through.