The PRWeb administrative console now features a draft mode. This will allow users to save and view a draft press release at any stage prior to submitting it for distribution. If you've got a PR person on retainer, this little feature will come in handy. 

SEO conscious PRWeb users can now insert and edit ALT tags in press releases images to enhance visibility. This will help images rank higher in search results and be a real benefit to those optimizing with universal and blended search in mind.

Breaking news? PRWeb now feautres priority distribution and is guaranteeing  release within one hour. Users have always had the opportunity to select the specific date when their press release will be distributed, but now users will have the option of selecting priority distribution to guarantee their release is sent immediately to the PRWeb editorial team and distributed within one hour of receipt.

"Our goal is to continue to bring innovations to market that increase the online visibility of our customer's news releases," said Bill Wagner, chief marketing officer of Vocus, Inc. "These latest features are designed to further simplify the upload process and enhance the release for search engines."