PPC search network ABCSearch announced a partnership with AdWatcher, a 3rd party service for tracking online ad campaigns. Advertisers in the ABCSearch network receive feedback on the quality and conversion of the traffic to their sites. Adwatcher will monitor traffic quality for the ABCSearch network in an effort to improve campaign conversion rates and provide greater transparency.

As click fraud continues to remain a concern for advertisers at networks large and small, ABCSearch should be lauded for taking the issue seriously just as Yahoo should for partnering with Click Forensics. What is most interesting about these two developments, is that both AdWatcher and ClickForensics (in addition to ClickFacts) were called out by Google for inflating click fraud numbers back in August of 2006, claiming these enterprises independent studies are "either based on guesswork or they are tracking too many fictitious clicks."

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