PPC search network ABCSearch announced a
partnership with AdWatcher, a 3rd party
service for tracking online ad campaigns. Advertisers in the ABCSearch network
receive feedback on the quality and conversion of the traffic to their sites.
Adwatcher will monitor traffic quality for the ABCSearch network in an effort to
improve campaign conversion rates and provide greater transparency.
As click fraud continues to remain a concern for advertisers at networks large
and small, ABCSearch should be lauded for taking the issue seriously just as
Yahoo should for partnering with Click Forensics. What is most interesting about
these two developments, is that both AdWatcher and ClickForensics (in addition
to ClickFacts) were called out by Google for
inflating click fraud numbers back in August of 2006, claiming these
enterprises independent studies are "either based on guesswork or they are
tracking too many fictitious clicks."
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