AdRoll & The Power In Blog Numbers

Posted on

  • email
  • twitter
  • facebook
  • share this

share this


Adroll rolled out of private beta this week. The solution aims to level the playing field for bloggers looking to generate advertising revenue. The model is quite unique in that those who join the program set their minimum price (which acts as a psuedo-reserve). Advertisers in turn bid for that inventory - when the price is higher than waht the blog can get from a program such as Asense, AdRoll swaps in one of its ads in the same spot if it can beat the Adsense price (after it's 30% cut mind you). Where AdRoll is really fascinating is that blogs can join communities of other blogs. By teaming up with others of similar readerships, publisher/affiliates can expect a higher CPM. There are currently 100+ "communities" and blogs within those communities receive an 80/20 revenue split as opposed to the 70/30 split if they go it alone. Advertisers looking to tap into smaller niche blogs should be exicited by the possibilities.



Login or Register Now To Comment On This Post

adroll adroll advertiser adroll publisher advertising affiliates weblogs

 
     :: Try iContact for FREE for 30 Days! Sign up now at iContact.com ::


Login To Comment


Become a Member

Not already a part of our community? Sign up to participate in the discussion. It's free and quick.

Sign Up

Be the first to comment on this article

999 E Touhy Ave
Des Plaines, IL 60018

Toll Free: 1.800.817.1518
International: 1.773.628.2779
Fax: 1.773.272.0920
Email: info@websitemagazine.com

Facebook


Twitter