Google announced that its free
Website Optimizer is now
available to everyone.
A software tool for testing website designs, headlines and graphics for the
highest results (A/B and multivariate testing), anyone with a Google account can
sign up and access the tool. While Website Optimizer has been available for
those with an Adwords account, this development is simply a standalone version.
Website Optimizer works with all traffic and supports an unlimited number of
experiments and now features an improved setup flow for multivariate