Google Will Track Skipped Video Ads

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Google has apparently submitted a U.S. patent for a technology that would show when a video ad was skipped by a user. Clearly Google, and the rest of the online video word are skeptical about the effectiveness of video advertising and they are doing something about it. The technology will also build a profile of viewers to find out which ads are being watched and which are not. Ads will then have the ability to be omitted, or certain ads will become more frequent, depending on the user's preferences.

This type of tracking makes sense. It should provide video advertisers with a much clearer picture about their ads, their viewers and whether the online video craze is really a viable marketing medium.

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