SiteSpect Mobile Content Testing and Optimization
Posted on 04.24.2008
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SiteSpect unveiled new
Optimization functionality within its multivariate and A/B testing solution this week.
With nearly three billion mobile device owners worldwide, 75 percent of
whom have access to the Internet according to the
Online Publishing Association,
a huge opportunity exists for web markers to deploy and optimize mobile content.
Unfortunately, it is difficult to perform mobile content optimization such as
testing and targeting due to compatibility issues across the more than 2,000
types of cell phones and PDAs used worldwide. For example, many mobile devices
traditional optimization approaches to work for all visitors. The risk is that
by testing and targeting only compatible devices, campaign data is biased
towards certain demographics, thus leading to incorrect analyses and missed
SiteSpect’s Mobile Web Optimization may solve the problem of
device compatibility because it is the only multivariate testing and behavioral
targeting platform that works with all mobile devices. The SiteSpect solution
across any type of content including WML, HTML, CSS, streaming media, and more.
This capability enables mobile site operators to non-intrusively test variations
of any content and track visitor behavior, revealing which versions are most
engaging and persuasive.
mobile web optimization
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