posted on Tuesday, April 29, 2008 11:05 AM
by
PetePrestipino
Challenge: Micro Sites for Mom's Day
Happy holidays! Ok, so it's not a holiday today, unless you're playing hooky.
Holidays across the world however provide an exceptional opportunity to increase
your sales. And micro sites are an excellent (and brand-reinforcing) way to
accomplish this.
A micro site is a separate page of a website or a unique website all it's
own that has a distinct URL and theme different from your main website. This
site is used to provide information about and promote something that is indirectly related to the main mission of your website. Micro sites are often
called mini-sites but they serve the same purpose - informing and educating
users on the relevance of one thing (like a holiday) to another (like the
product or service being promoted.)
Micro sites can be very effective if they feature high-quality content. Micro
sites should never be used to display the very same content as the primary
website, and every effort should be made to prevent duplicate content
between the two sites. And that shouldn't be hard to do, considering that the great
benefit of micro sites is that they provide us with a forum to target by
audience demographics, and more importantly focus our keyword usage. With
Mother's Day fast approaching, now is a great time to consider creating a custom
micro site (or two) to showcase products.
So, consider yourself challenged. If you create a micro site for Mothers Day
(whether it's a subdomain or a independent URL) log in to comment and share your
hard work (and link - WM features do follow tags). Mom will be so proud.