Localized Pay Per Click (PPC) advertising is another Internet marketing strategy
that you can use to get your business noticed online, drive targeted traffic to
your site, and increase your brand awareness in your community. If you’ve been
looking at the advantages of local PPC or have already been experimenting with
different ads, these tips will help to maximize your investment and boost your
Local Pay-Per-Click Advertising Tips:
- Use keyword research tools – such as WordTracker, Google AdWords,
and others and see which industry-specific keywords and phrases are most
often used by people looking for things online. This will identify niche
opportunities that you can capitalize on. The quality of your keyword
research is directly related to how successful your local PPC ad campaign
- Choose multiple keywords – and prepare to be flexible. If your
preferred keywords are highly competitive and will cost more, use your
research and choose other keywords with multiple variations that will still
get results but save money.
- Include the name of your town or area with the keywords – People
are getting better at using local terms in their searches so modify your
keyword selection by including the name of your town or area. These will
probably be less competitive terms which will allow you to get more results
with less money!
- Use town or area nicknames with the keywords – This takes the
idea presented above and expands it further. Choose keywords which include
common nicknames or abbreviations of your city, county, or region.
- Test different ad features – Start slowly and experiment with
adding images, animations, different ad copy, etc. and track the results.
Look for innovative ways that help your ads stand out!
Be prepared to experiment with the look and composition of your PPC ads to
see what works and what doesn’t. If a particular ad is underperforming and not
getting results, you’ll have the option of shutting it off and trying a new one
in its place. Local PPC advertising is all about the response rate and higher
rates means higher sales for your business! These tips will save you money,
drive more traffic to your site, and make your phone ring off the hook!
About the author: Nick Stamoulis is the President of
Marketing who is Website Magazine's “Local Thursdays” weekly contributor.