The Interactive Advertising Bureau (IAB)
announced the release of advertising format guidelines for in-stream
advertising. The guidelines focus on ad products such as linear video ads,
non-linear video ads and companion ads.
The guidelines should act to simplify digital video ad buying across multiple
sites through minimum common ad specifications, achieve more efficient
operations through a common set of creative submission guidelines and increase
consumer understanding of ad interactions and environments.
“The interest surrounding digital video is no
surprise,” said Randall Rothenberg, president and CEO
of the IAB. “Consumers have been swift to embrace the
digital video experience online, and marketers have incorporated it just as
rapidly into their advertising plans. With the creation and adoption of these
formats and guidelines, we see no end in sight to its potential for growth.”
To view the formal guidelines, visit