So you've got page after page of amazing products/content, right? You
probably also have a few of those widgets to help users share that content with
their friends and colleagues, be it through email or across social networks.
It is your responsibility (the Web professionals) to help users share
information with others. The benefits are that your message, product, etc. gets
additional reach into an audience that by all accounts is qualified as it comes
from a trusted counterpart - their friends.
There are many services which facilitate this sharing - ShareThis being
perhaps the most popular currently. Another which is making the rounds of the
Web this week is Siphs - a Web-based service which enables its users to share
and tag any and all Web pages at your site. It's perfect for template-driven
websites such as WordPress but it can work with pretty much anything if you
don't mind some tweaking.
Siphs works very well - I've tried a few similar services which always seem
to be buggy at best. When a visitor clicks the Siphs "Share" link, they are
directed to an intermediary page with different sharing options (email, social
networks such as Digg, Facebook, Twitter, Stumbleupon, etc.). For the Feedburner
folks in the house, there is also a FeedFlare - you can see it on action on the
Website Magazine Feedburner XML page (just look for the 'Email this' link at the end of each post).
So what's all this sharing going to cost you? There is a free version
of Siphs (which is what Website Magazine is using) that enables you to do some
decent branding and receive some helpful reports. If you want to take it up a
notch, the upgraded plans (between $100 and $200) are very reasonable for the
functionality you'll get.