Ad Unit and Rich Media Creative Guidelines
by Pete Prestipino
Posted on 05.09.2008
- email
- facebook
- share this
share this
advertisement
The Interactive Advertising Bureau (IAB) announced the release of some Revised
Ad Unit and Rich Media Creative Guidelines, which is expected to eliminate
"points of friction" in the online ad buying process. The guidelines cover
standard Web applications including e-mail, static and dynamic Web pages and
address ad formats such as banners and buttons as well as transitional and
various over-the-page units such as floating ads, page take-overs and
tear-backs.
“Marketers understand that in the new digital ecosystem, the consumer
expects an enhanced level of interaction and engagement with both content and
advertising,” said Randall Rothenberg, President and CEO of the IAB. “By
defining certain ad formats and offering creative guidance for execution, we are
paving the way for even greater adoption by marketers and ongoing innovation by
agencies and publishers—that’s exciting for the industry and consumers.”
Discover the Tactics and Techniques of the Top Digital Enterprises
today in Website Magazine's Special Spring Issue - Web 100.
Become a Member
Not already a part of our community? Sign up to participate in the discussion. It’s free and quick.
Sign Up