PRWeb announced that customers can now distribute their press releases
directly to hundreds of regional media outlets and trade publications through
its new Targeted Media Digests feature. These "new media digests" will allow
customers of the popular press release distribution service to increase their
media exposure in local news outlets as well as trade publications. Ahhh.... old
meets new - sweet!
"Our aim is to help our customers communicate to as broad an audience as
possible," said Bill Wagner, Chief Marketing Officer of Vocus, Inc. "Now we
can provide our customers with traditional online visibility benefits, such as
search-engine optimization, pick-up on major news sites and RSS and social media
distribution, as well as increasing their visibility within their local outlets
and industry trade publications."
But will it work? Distributing press releases is only half the media relations
battle. Getting picked up is another story entirely. Let's hope that PRWeb has
established formal connections with the recipients of these "digests" to ensure
that what customers are paying for (exposure) ends up as a genuine mention on
the Web and in print.
Customers can choose from four regional digests, North, Midwest, South and East,
as well as from four Industry-focused digests, Business, Information Technology,
Health Care and Travel & Hospitality. Inclusion in one Targeted Media Digest is
complimentary for customers who purchase the social media visibility ($140)
package or SEO visibility ($200) package. Customers who purchase the media
visibility ($360) package can choose two Targeted Media Digests in which to
include their news release. Customers can also purchase inclusion in individual
media digests for $50 per digest.