Today’s online culture is about participating in conversations and creating communities where people can share ideas. Similarly (and more traditionally), conferences create conversations between people with similar interests and common goals. As marketers, we spend a lot of time attending conferences – it seems logical that we should connect these two like items together. There are many ways to create and leverage event-based social media to generate Web site traffic and brand awareness long after the conference has ended.

Read Media Trust's Creative Director Christopher Smith guide to leveraging Event-Based Social Media to generate Web site traffic and brand awareness.