Mobile Analytics at Bango
by Pete Prestipino
Posted on 05.12.2008
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If you decide to venture into mobile advertising and marketing you better have a
solid analytics solutions in place to help you determine what's working and
what's not.
Mobile marketers can now use the
Bango tool for Mobile Analytics and its new goal comparison feature to see
which mobile ad campaigns and mobile marketing sources deliver the best
conversion rates. Bango claims its User ID technology offers a level of
precision not found with other mobile analytics products by providing a reliable
and persistent identity for every mobile user. It tracks real people as they
enter a mobile website from different sources and reach a defined goal – such as
click to call, buying content or downloading an application. “It’s not the
number of hits on your site that ultimately matters but whether they convert
into value for the business,” said Ray Anderson, CEO of Bango. “Being able to
measure ROI of your mobile advertising through accurate tracking can make the
difference between success and failure.”
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