Effective Press Releases & Distribution Channels
by Pete Prestipino
Posted on 05.15.2008
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It is widely believed that the first press release was issued over
100 years ago by Ivy Lee on behalf of the Pennsylvania Railroad, which
had just suffered a tragic accident. The press release was issued to
prevent alternate versions of the accident from being spread among the
press. And, 100 years later the intent of a press release hasn’t
changed. It remains a valuable resource in any marketer’s tool kit. But
its importance in the Internet age and the world of search engine
optimization has never been greater.
Read Milind Mody's article now - Effective Press Releases and
Distribution Channels. |
Discover the Tactics and Techniques of the Top Digital Enterprises
today in Website Magazine's Special Spring Issue - Web 100.
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