Traffic to social networks comprise almost 40% of the mobile Web according to
Opera Software's "State of the
Mobile Web" report. Some interesting finding from the report include:
- Social networking consumes almost 41% of traffic: The United
States, South Africa and Indonesia have more than 60% of their traffic going
to social networks.
- More than 11.9 million people used Opera Mini in March to browse 2.4
billion pages. Thus far, more than 44 million cumulative users have
tried Opera Mini.
- One Web will triumph over WAP content: Full Web surfing comprises
more than 77% of all traffic. WAP content still generates the remaining 23%
of traffic. WAP percentages have declined somewhat as more consumers realize
Opera Mini can access rich Web content.
"The mobile Web is also the social Web," said Jon von Tetzchner, Chief
Executive Officer, Opera Software. "With social networks dominating Opera
Mini's traffic, it is clear that people use their mobile browser as yet another
communication tool on their phone. I find it reassuring to see that there is
decreasing distinction between the types of Web content people use on the mobile
device - it really is one Web, with people using whichever device they choose to
connect to that Web."