Ecommerce remains big business (despite
reports of slow growth). Of all the advice I give to start up merchants, the
most frequent recommendation I give is to start, develop and promote an
affiliate program. While affiliate networks like Commission Junction certainly
have their place, those ecommerce merchants looking to just get their virtual
feet wet in the world of affiliate marketing might just want to look into
PayDotCom, a unique
marketplace wherein advertisers (merchants) can sell both physical products and
Perhaps the best part of the solution is that it leverages (and very nicely I
would like to add) PayPal for both receipt of payments and payments merchants
make to their affiliates (all major credit cards are accepted as well).
PayDotCom can be used for more than just one time sales however - collecting
ongoing subscription fees (perfect for membership sites) is another key feature.
When compared to other affiliate merchant processors, the solution looks
competitive for those just getting started. There is no setup fee, account
approval and landing page approval is automatic, and it offers a customizable
affiliate signup page for your website. No percentage is taken on sales, just a
flat $1-3 sales fee which is split by the vendor and the affiliate (PayPal fees
are considered separate).
To be honest, the pricing is a little
confusing, but it remains a cheaper and more robust alternative on the
surface than Clickbank. I plan on personally
testing the PayDotCom platform to sell an ebook on
buying and selling domains for the
upcoming August issue on ecommerce.