Unraveling the Mysteries of Email Marketing

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It's enough to keep you up at night. Open rates, read rates, bounce rates, click rates - the list goes on and on and on. Couple that with the continuing debates about subject line length and quality and the optimal day to send and it's a perfect storm for the wrong way to "do" email marketing. So what's the "right way" when it comes to email marketing?

Read Unraveling the Mysteries of Email Marketing.

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