How Do You Define a Video "View"?

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A recent study by TubeMogul, a distribution and analytics company for online video, revealed rseults which reflected an increase in standardization as to what constitutes a "view" across video sharing sites.

TubeMogul tested various actions on 14 different video sites (e.g. hitting refresh on a video after it starts playing, watching more than one-half of a video, wathing a video to completion and playing embedded videos) and found that once a video starts playing, all but three sites tested logged a view no matter how much of the video was actually watched.

"That a standard is starting to emerge, with big players like YouTube embracing it, is great news for content creators trying to monetize their videos and relying on views data to sell ads," commented Brett Wilson, Co-Founder and CEO of TubeMogul. "That said, further transparency and standardization would be ideal."

TubeMogul also announced a distribution partnership today with video site 5min.com. "TubeMogul will make life easier for many 5min video creators who are spending a lot more than five minutes uploading to multiple sites," said Ran Harnevo, Co-Founder and CEO of 5min. "We're confident that TubeMogul's analytics will demonstrate that 5min's Smart Player is creating one of the most engaged and enraptured audiences out there."
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