BusinessWire Upgrades NewsRoom

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We're not talking a fresh coat of paint and some new carpet, BusinessWire has upgraded its online newsroom product. Business Wire has teamed with TEKgroup International, Inc., a web content management systems provider, to offer an enhanced version of its Company NewsCenter to members. The solution will allow public relations and investor relations professionals the ability to add content quickly to their company website, enabling media, consumers and investors quick access to press releases, which post in real-time when issued over Business Wire, and other critical company data as well as RSS news feeds. Users can add, delete and update key company data and documents using the solutions self-publishing tool. There are sections for press kits, bios, events and photos, but perhaps most noteworthy are features such as keyword search and website analytics.

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