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We're not talking a fresh coat of paint and some new carpet, BusinessWire has
upgraded its
online
newsroom product. Business Wire has teamed with
TEKgroup International, Inc., a web
content management systems provider, to offer an enhanced version of its Company
NewsCenter to members. The solution will allow public relations and investor
relations professionals the ability to add content quickly to their company
website, enabling media, consumers and investors quick access to press releases,
which post in real-time when issued over Business Wire, and other critical
company data as well as RSS news feeds. Users can add, delete and update key
company data and documents using the solutions self-publishing tool. There are
sections for press kits, bios, events and photos, but perhaps most noteworthy
are features such as keyword search and website analytics.
