You Spend What On Social Media?
Posted on 05.30.2008
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Strategy and research group Forum One Networks found in a recent study that 33%
of those olled indicated that their online community and social media budget is
$100K to over a million dollars. Of that 33%, 1/3 claimed budgets of over one
"Companies are allocating sizable budgets to online community and social
media efforts because they know there is value that may not be measured by
standard ROI metrics alone," stated Bill Johnston, chief community officer of
Forum One Networks.
Perhaps the most interesting finding is that, while 47% of the respondents
could tie at least some revenue to their online communities and social media
activities, many online community and social media people are tasked with
developing new metrics that are customized for social media ROI.
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