Information services company Experian (yes, that Experian) announced the
launch of a widget that includes
business information from the company's BizSource database. Designed for
directory and local search websites, the embeddable GUI displays business
information in real time. The information that is included is the same that
appears in Experian's BizCheck reports, which offer a summary of business
information and includes a simple credit rating system. Not only does the widget
display facts about the company including years in business and address history,
but also important information such as potential problem areas like lines,
judgments or bankruptcies.
With a simple mouse-over or click, consumers are shown a snapshot of a
specific product, item or service-provider of interest that may include
financial background, professional product reviews, possible judgments, as well
as the swirl of user-generated comments and ratings as provided in other JS-Kit
web services. The exact content will depend on the object itself. For example,
the info on a plumbing contractor might contain financial background, bond and
judgments information from Experian, while a stereo or car might show a snapshot
of J.D. Power's product report for that item.
"This groundbreaking tool is the first of its kind to link Web searching to a
major business database, like BizSource, in real time," said Alan Edgett,
director of Strategy and Innovation for Experian's Business Information
Services. "By leveraging this technology, we are able to provide our valuable
business information to the general public at no cost, enabling them to conduct
more effective Web searches."