Web users conduct over 2.3 billion searches on Yahoo! each month with a growing percentage of those searches by local people looking for goods and services from businesses in their area. Using Yahoo! Local search marketing as part of your business’s marketing strategy makes sense for a variety of reasons. Yahoo! Local:

• Creates several ways for people to easily find your business’s website.
• Allows you to target potential customers in your geographic area.
• Enhances marketing opportunities by giving you a wide range of paid and non-paid advertising methods to choose from.