Web users conduct over 2.3 billion searches on Yahoo! each month with a
growing percentage of those searches by local people looking for goods and
services from businesses in their area. Using Yahoo! Local search marketing as
part of your business’s marketing strategy makes sense for a variety of reasons.
Read more of Website Magazine's Local Thursday guest contributor Nick
Stamoulis' article on attracting local customers with Yahoo!
- Creates several ways for people to easily find your business’s website.
- Allows you to target potential customers in your geographic area.
- Enhances marketing opportunities by giving you a wide range of paid and
non-paid advertising methods to choose from.