Social Landing Pages With LiveBall
Posted on 06.06.2008
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Social continues to be a hot topic, and we at Website Magazine are seeing a lot of companies deploying solutions to help Web professionals make the most of their websites in this new, more social Web landscape.
The Facebooks, Googles and MySpaces of the Web are opening up their once-closed systems and allowing developers to integrate their services into third-party websites and applications. I had a few moments yesterday to speak with Scott Brinker, President and CTO of ion interactive about social landing pages and their new landing page management software LiveBall and the impact that it will have on marketers and those looking to capitalize on the phenomena of the social Web.
Using the solution enables marketers to plug social networking features into their landing pages as widgets without any coding or IT resources - LiveBall's widget support ensures these social elements flow properly into page designs according to a company's brand standards, and provides marketers the option to dynamically change parameters of these widgets, such as; which particular social group or discussion thread is being connected to based on the behavior or segmentation data of each respondent. Essentially, ion interactive is enabling its clients to provide a conduit for connectings users.
During our conversation, I was able to identify quite a few benefits of providing such socially focused marketing campaigns, including increased brand equity, reduced "bounce rate" on campaign landing pages (thanks to social interactivity engaging more participants than static content), and of course additional traffic via referrals through respondents' social networks.
I think we'll all see more services of this nature in the near future. In the meantime, using LiveBall or simply integrating more social features into your website will create a good stream of feedback and provide some qualitative information to balance that quantitative data that you're probably swimming in.
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