Marchex Launches Adhere Channel

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Local search and advertising company Marchex today announced the launch of Adhere, a pay-per-click advertising service that provides advertising and agencies the ability to receive placement on hundreds of premium publisher Web sites and on Marchex's OpenList network.

"Local advertising isn't just for small businesses," said Pete Christothoulou, Marchex Chief Strategy Officer. "National advertisers are responsible for more than two-thirds of the $100 billion in local ad spending¹. With the increasing fragmentation in the local market, it is nearly impossible for national advertisers to take full advantage of the tremendous local opportunity and find enough quality traffic at scale to fulfill their campaign needs. Marchex Adhere provides a single source for advertisers and agencies to reach exclusive national, vertical and local traffic."

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