Quantcast Media Planner
by Pete Prestipino
Posted on 06.09.2008
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Quantcast has finally (and formally) unveiled its Media Planner tool. The solution allows users to rank web properties based on their "delivery of audience characteristics" such as audience demographics or site/category affinity.
QuantCast users interested in identifying appropriate sites in which to invest their advertising budgets will be able to seleect the demographic criteria of the ideal audience and add filtering constraints to limit results. Users are able to filder by minimum audience composition indices, total U.S. Uniqu reach, sites that accept advertising, sites are "Quantified Publishers" (using the Quantcast service), are categorized as "adult" and whether they are domain level, or domain and sub-domain level results.
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