Google Trends Shows New Data

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Google (Google Trends) is offering deeper access to the number of Web searches conducted by users, sharing some important insights into the relative popularity (based on numerical data) of various keywords and phrases.

Users are able to search terms in the Google database and chart how they compare to other search terms. Users can then export the underlying numerical data in to a common spreadsheet format to compare with their own or third party data. What is unique about the new version of Google Trends is that the offering analyzes a portion of Google web searches to compute how many searches have been done for the terms you enter, relative to the total number of searches done on Google over time. Google then shows you a graph with the results - it's Search Volume Index graph.

I'm out of the office today so I can't upload any images to the server, but here's a link to a chart comparing the search terms SEO and PPC - interesting.

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