Coupon Websites Receive Traffic Boost

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HitWise is reporting that the weekly share of U.S. visits to a custom category of coupon websites have increased 56% for t week ending June 6th, 2008, as compared to the same week last year.

Coupons.com received the largest incremental gain with 29% growth, with market share increasing 190 percent from the same time last year. Coupon Mountain and Eversave followed with 14 and 6 percent, respectively. If you've got a few coupons to share, these online destination might be a good location to generate some attention which could lead to real sales.

Search engines accounted for 20 percent of the traffic referred to coupon sites and among the top 250 search terms driving traffic to the coupon websites, 60 percent of the search queries include a specific retailer brand or branded product. Additional trends in retail cited by Hitwise include:
  • visits to comparison shopping websites (U.S.) increase 51 percent year ove year for the week.
  • visits to discount retailers increased 25 percent, while traditional department stores have increased 15 percent
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