YuMe Manages Excess Video Ad Inventory For Microsoft
Posted on 06.16.2008
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Video advertising network YuMe announced that it has been selected to support
Microsoft's existing video advertising services. Scheduled to begin this summer,
YuMe will provide video advertising network management capabilities and sales
for unsold inventory on Microsoft's online properties.
"In working with YuMe, we will further maximize the value of our unsold
video inventory through YuMe's robust platform for video advertising network
management," said Rob Bennett, general manager, MSN Entertainment, Video &
Sports, Microsoft. "YuMe offers the ability to connect additional ad networks to
its platform, and we plan on utilizing this service to provide YuMe and other ad
networks access to Microsoft's unsold video inventory."
YuMe will monetize Microsoft's video advertising inventory by selling
Microsoft's excess video ad inventory as part of YuMe's network of channels
(News, Sports, Entertainment, etc.), allowing advertisers to purchase by
audience and content genre. "YuMe brings a best in class video advertising platform and sales team to
Microsoft to immediately monetize excess video inventory on Microsoft
properties," said Jayant Kadambi, CEO and co-founder of YuMe. "Our selection by
Microsoft is testament to both our technology's strength and our expertise in
helping publishers best monetize their content and advertisers best reach their
desired target audience."
As part of the agreement Microsoft will also utilize NetworkMe, a
capability of YuMe's advertising platform that allows publishers to aggregate
all of their video content into one private ad network, providing a consolidated
view of available inventory. With NetworkMe a publisher gains unprecedented
inventory liquidity and the ability to maximize CPMs and fill-rates across
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