Brightcove announced the beta of its online video platform, Brightcove 3. The program provides access to a new version of the Brightcove service, which is already used in its current form by major media companies, businesses and organizations worldwide to reach more than 135 million unique Internet users every month. The solution is "built around the company's vision for increasing video consumption and engagement by introducing a completely new model for incorporating video players and information about videos into the context of Web pages" according to the announcement.

"Brightcove pioneered the publishing of professional online video with the first release of our platform in the summer of 2005, and in the last three years we've learned a great deal about online video by working with major media companies around the world," said Jeremy Allaire, Brightcove chairman and chief executive officer. "The Brightcove 3 platform combines all the learning we've done with a range of breakthrough innovations that promise to transform how online video is published and consumed."